Priority Care EMS sells paramedic kits to the American paramedic and emergency management services. Reviewing their monthly website statistics I noticed they were getting an increasing number of visitors per month using smart phones.
While this formed only a small percentage of the web traffic to their site, it is significant. We immediately modified the site to be readable on smart phones and ipads. When you run a competitive business it pays to make sure your customers can not only find your website, but also be able to interact with it on the device they are using.
Statistics show that around 12% of web traffic, and growing, now comes from mobile devices. Australian reports are also suggesting that some 40% of search traffic for local business use a smart phone.
The implication for any business is to have a web site to start with and configure it to work on smart phones and ipads.
